Define tools to use for project

Formulate web site and other tools

Ask for additional vertical markets we should do

Find needs of vertical markets

Find software to meet needs

Pick vertical market(s) to attack based on coverage of needs by free software

Set up pilot

Run pilot

Evaluate pilot

Publish information about Pilot

Start SA/Es in post-pilot jobs

Start next pilot in Brazil

Translate media to Spanish

Start first pilot in Spanish-speaking countries

Repeat